ASOS Summer Party

ASOS Summer Party.

Over the recent UK  bank holiday weekend, Uppercut Deluxe headed up to the ASOS head office summer party in London in order to groom and style their staff members ready for a long weekend of festivals and good vibes.


Barber Ambassador Luke Dolan was holding down the pop up barber shop for Uppercut Deluxe. Bringing to life some of the latest styles and sharing his unique techniques and tips to the guys, in order for them to recreate their new looks at home. The full styling portfolio was on show, with the spotlight and attention drawing on the newest product in the range – Easy Hold.

Easy Hold has been specially formulated to give light hold, texture, volume and control with little visibility of product. This is Uppercut Deluxe’s lightest product in the range. Water based, it’s the go to solution for fuss free styling. Suitable for any hair type or length, the creamy base glides into the hair and sets into a natural, matt weightless style, without effort.

Barber News In The Industry

With Uppercut Deluxe’s recent wash range re launch and new product launch Easy Hold, there’s been a lot of new news in the barbering industry. Not only this, the launch of James Reichwein aka 'Jimmy the Tulip at Cutthroat Amsterdam as an Uppercut Deluxe Barber Ambassador has been awesome. Check out Jimmy’s bio on our Ambassador pages.

Barber Evo, a new magazine in the industry has featured a rad article on Jimmy the Tulip and how he is the ‘proprietor of one of the world’s best loved barbershops – Cutthroat Amsterdam’. It provides the low down on the famous barber shop come kiwi style brunch bar and also talks about Jimmy as the ‘protagonist’ for the launch of Easy Hold. The Amsterdam barbershop is rooted down in history, being the site of the oldest barbershop in the capital and also the building formerly known as the Amsterdam Stock Exchange – if you haven’t checked this shop out online then it is definitely worth a look and for sure a visit if you plan on heading to the city.

Our Australian Barber Ambassador Tommy J stands proudly on the front cover of Barber NV magazine, representing the barbering industry in Australia. The magazine includes a chapter on barbering in Australia and this features the full back story of Uppercut Deluxe, along with TJ Guzzardi’s unique experience with our brand as a Lifestyle Ambassador.