It's hard to find an Uppercut product that doesn't perform as advertised. I was initially hesitant to use Easy Hold because I have thick hair (despite a short haircut) but I was so pleased that it kept everything in place all day. Downsides of Easy Hold for think-hair, side comb guys - if you touch it, it loses its pomade style hold. The upside of that? It instantly creates a finger comb, natural texture that will hold for a day by it self with a little hairspray. Easy Hold washes out easier than Matte Pomade (my other favorite) so to me it feels a little more useful if you are an every other day hair wash guy. Enough said. Easy Hold is a stellar product and of course it is. Uppercut doesn't miss.